An old friend and collaborator Cathy O’Neil recently reached out to me looking for web design help. She was on book tour celebrating the success of Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy and had recently started a new business venture called O’Neil Risk Consulting & Algorithmic Auditing, or ORCAA.
She needed a basic website and branding to capitalize on her book tour. The timeline was short and the budget was tight. I passed the project off to Radicle.Vision and my wonderfully talented partner @fffalcon. Falcon took on the logo design based on Cathy’s prompt, which I think is one of my favorite prompts for a logo I’ve ever had:
“fat fierce and intelligent”
With that Falcon, Cathy, and I landed on this beauty:
From this logo mark and Falcon’s suggested color theme I set to work making Cathy some business cards.
These are some of the options I gave. With that done (in a record time I might add) Cathy had something to hand people she was meeting on her book tour and I set out to create a website.
I suggested Squarespace because of it’s ease of setup and maintenance. Cathy had written most of the content already and knew what she wanted, which always makes the process go smoothly. I was given free reign to make the website happen and am quite proud of the results.
With a three week turn around this was a very smooth and joyful project. Mad respect to Cathy for being an awesome professional and as always Falcon for being a rock star.