An old friend and collaborator Cathy O’Neil recently reached out to me looking for web design help. She was on book tour celebrating the success of Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy and had recently started a new business venture called O’Neil Risk Consulting & Algorithmic Auditing, or ORCAA.
She needed a basic website and branding to capitalize on her book tour. The timeline was short and the budget was tight. I passed the project off to Radicle.Vision and my wonderfully talented partner @fffalcon. Falcon took on the logo design based on Cathy’s prompt, which I think is one of my favorite prompts for a logo I’ve ever had:
“fat fierce and intelligent”
With that Falcon, Cathy, and I landed on this beauty:
From this logo mark and Falcon’s suggested color theme I set to work making Cathy some business cards.
These are some of the options I gave. With that done (in a record time I might add) Cathy had something to hand people she was meeting on her book tour and I set out to create a website.
I suggested Squarespace because of it’s ease of setup and maintenance. Cathy had written most of the content already and knew what she wanted, which always makes the process go smoothly. I was given free reign to make the website happen and am quite proud of the results.
I was able to modify the Pacific theme, add some pictures and arrange the content already provided to create a nice little one pager for oneilrisk.com
With a three week turn around this was a very smooth and joyful project. Mad respect to Cathy for being an awesome professional and as always Falcon for being a rock star.
A few weeks ago I visited The Karass Inn, a community “in dialog” (e.g. applying for membership) with the Federation of Egalitarian Communities (FEC).
It’s a budding bed and breakfast in middle Vermont which is aiming to be an income sharing community. They are going to be opening soon and are still finding the first members. When I was up there they were in the middle of renovating. I ended up doing a bunch of wall painting and edging to get the place ready for guests.
Naturally the other task I was asked to help with was branding and website work. I developed a logo based on a number of conversations with the founding member and came up with this sketch:
Which became this:
And on white:
These aren’t the final versions, we are still in process for nailing down the logo type. They will soon be open and soon be building out their website, so I look forward to making that happen too.
Instead of a blog post, I got sucked into working on Agile website content. It started with a really fast work session with @liam where we updated the ALF Slack to match our implemented proposal from last ∆-Up meeting.
Then I somehow got sucked into creating a whole branding guidelines page after stumbling on Slack.com’s branding page. It turned out awesome! I had already started organizing brand assets on a train ride home one day.
I also created an Adobe Library with a bunch of the assets in it. You can find it here: http://adobe.ly/1MJDQx7
So I took all those images, exported them into a bunch of different formats and dumped them into the ALC shared Google Drive. From there I had everything I needed to put together a resource page for people wanting to use our branding assets. This is pretty much limited to ALFs and ALCs.
There is some basic use information, logo trivia, shout outs to Eric Friedensohn (the designer). Then I pulled some stuff from Eric’s Logo Guidelines document into the page:
Followed by some web sized logos and variations:
After that I added a section on the Newbie page:
But I couldn’t stop there! I then also added info about our new Virtual Culture Committee.
Also updated the membranes outline to reflect recent updates to that as well.
After 4.5 hours of this (I’ve started tracking my time more diligently) I realized I hadn’t gotten to the blog post I intended to write, so I wrote this one instead!
The post Updates to ALF newbie page and a new Branding page appeared first on Drew the ALF's blog.
I wrapped up a project today which has been sitting on the shelf for quite a while. A few months back I was helping a friend who works for the FEC (Federation of Egalitarian Communities) make some propaganda for the Twin Oaks Communities Conference. We couldn’t find a proper vector version of their logo! So I went ahead and made one that was a slight update of their old version.
I’ve changed it up not very much at all. The most major change is the use of Open-Source font Lato which is available for free! Plus it’s a Google Font so it’s super easy to use on the web.
There are a few versions of the logo, above you can see the boxed landscape. I’ve also made unboxed versions and vertical versions:
Then, of course, there are the flower by it’self versions. I overcame one challenge which was to create a version where the white parts around the peddles was transparent.
See the difference? This actually wasn’t easy due to how I put it together. You see, the peddles are whole and simply overlap each other and each one has a brush stroke outline.
You can see each shape in the blue lines (this is the vector) it has a color fill and a white stroke with a brush style. I had to expand the appearance of each peddle in Adobe Illustrator then copy the brush shape and carve out layers below and above. To achieve this:
See how each color is now made of a bunch of points and lines? This allows the shape to be saved with a transparent background.
Anyways, here’s a Google Drive Folder with all the source files, EPS, SVG, PNG, and PDF versions of the logo!